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How Long Should a Reel Be?
Instagram reels perform similarly up to 3 min; longer reels lose traction. TikTok rewards longer videos, with 3‑10 min clips earning 1.22× performance versus short clips.
News
Instagram reels perform similarly up to 3 min; longer reels lose traction. TikTok rewards longer videos, with 3‑10 min clips earning 1.22× performance versus short clips.