News
What's Working in B2B GTM in 2026
Founder-led sales remains top GTM motion until $10M ARR; networking and introductions are most effective channel, followed by intimate events; AI search used by 39% of B2B firms, up 11 pts YoY.
News
Founder-led sales remains top GTM motion until $10M ARR; networking and introductions are most effective channel, followed by intimate events; AI search used by 39% of B2B firms, up 11 pts YoY.