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Block Launches Bitcoin Advertising Campaign
Block, formerly known as Square, has launched 'Bitcoin Does,' a mass-consumer Bitcoin advertising campaign aimed at 60 million Americans who are curious about Bitcoin but haven't taken the first step. Head of Bitcoin Marketing Maria Pesce explains the campaign focuses on real-world utility over technical explanations, featuring a Square seller who calls Bitcoin 'more honest money.' The campaign includes films and a Lightning Lake event at ComplexCon where attendees can fish for Bitcoin and pay over Lightning.