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Disney expands Super Bowl broadcast across ABC, ESPN, Disney+ and alt-casts
Disney will air the Super Bowl on ABC, ESPN, ESPN Deportes, Disney+, and multiple alt-casts including ESPN2, ESPNU, NFL Network, Disney Channel and Disney XD. The move aims to maximize viewership and ad revenue, though it may cut local affiliate broadcast revenue by up to 35%. National commercials will be uniform across platforms, with the Star Wars alt-cast ad‑free. The strategy reflects broader industry trends of streaming live sports and fragmented distribution.