Update
Salesforce Acquires Braze for $5.66 Billion
Salesforce has acquired customer engagement platform Braze for an enterprise value of approximately $5.66 billion. The acquisition, announced on October 20, 2026, will integrate Braze’s real-time data streaming and AI-driven content optimization capabilities into Salesforce’s existing products such as Data 360, Customer 360, Marketing Cloud, and Agentforce. The deal, which includes a $300 million termination fee for Salesforce and a $191.4 million fee for Braze, is projected to close in Salesforce’s fiscal year 2028, subject to regulatory approvals.