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NYDFS Tightens Crypto Advertising Rules
New York’s Department of Financial Services (NYDFS) issued guidance requiring crypto firms to establish policies and procedures governing advertising and marketing. The deadline for licensed virtual currency entities to establish crypto marketing policies and conduct annual reviews is set for May 10, 2027. NYDFS also introduced rules making licensed crypto firms responsible for advertising claims and monitoring influencers and impostors, with compliance required by May 10, 2027.