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New York Tightens Crypto Ad Rules
New York regulators have given licensed cryptocurrency companies until May 10, 2027, to bring their advertisements in line with stricter standards. The New York State Department of Financial Services (DFS) wants firms to substantiate promotional claims, disclose important product information, and stop presenting their regulatory status inaccurately. Companies must support performance claims with verifiable evidence and avoid exaggerating their regulatory status or suggesting they hold approvals they do not have.