News
Majority of Marketers Unclear on UGC Creator ROI
57% lack clear understanding of UGC creator spending returns, 38% don’t measure costs, less than 5% of ad spend goes to UGC, Instagram and TikTok are top sourcing channels (74%).
News
57% lack clear understanding of UGC creator spending returns, 38% don’t measure costs, less than 5% of ad spend goes to UGC, Instagram and TikTok are top sourcing channels (74%).