News
AI and marketing trends roundup
• ChatGPT has hit roughly 20% of Google search volume, becoming its biggest search competitor • B2B SaaS blogging volume up 37% YoY and 151% since ChatGPT launch, with longer posts and more how‑tos • New content‑collab formula drives sign‑ups, with 60‑70% attributed to recommendation engines • Analysis of 852 B2B video ads reveals top‑performing tactics for viewer engagement • HTML and XML sitemaps both recommended for ecommerce sites to improve crawling and internal linking • Guide to using GA4 for tracking social media traffic, conversions, and building Looker Studio dashboards • Study finds Reddit mentions most strongly correlate with AI visibility, followed by web and press mentions • Survey of 1,014 software buyers shows framing AI products as a team of agents boosts purchase interest