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Ipsos Survey Finds Low US Awareness of Tokenized Assets
A new Ipsos survey conducted from September 8 to 16, 2026, found that only 3% of US adults are extremely or very familiar with tokenized assets. The DeFi Education Fund commissioned the poll, which surveyed 1,545 US adults. Tokenization, a buzzworthy concept in finance, is one of the areas where public understanding is lacking, with only 2% of respondents knowing it well. Despite this, 40% of respondents said they would be at least somewhat likely to try decentralized finance (DeFi) if it were available to them.