News
Amstel refreshes global visual identity
Amstel redesigns packaging and logo to highlight its 1870 Amsterdam heritage with new typography, wave pattern and three coins, rolling out across 11 markets and completing transition by end‑2027.
News
Amstel redesigns packaging and logo to highlight its 1870 Amsterdam heritage with new typography, wave pattern and three coins, rolling out across 11 markets and completing transition by end‑2027.